Sasha Javid
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An Entrepreneur

An Attorney


A Dir of Biz Dev



A Sales Executive

A Developer

A Wireless Veteran|

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Incentive Auction Pin

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I am the Chief Operating Officer at Spectrum Co, LLC, the ATSC 3.0 spectrum consortium founded by Sinclair Broadcast Group and Nexstar Media Group. Prior to joining Spectrum Co, I was a communications attorney at Hogan Lovells, and also the Chief Data Officer and Legal Advisor on the FCC's Incentive Auction Task Force. The incentive auction was the first-in-the-world two-way spectrum auction, which freed up 84 MHz of beachfront low-band spectrum for mobile broadband use. The auction raised $20 billion, of which $7 billion was sent to the U.S. Treasury for the deficit reduction. This novel auction was a huge success as it demonstrated a novel approach to clear spectrum for higher value uses.

Prior to the FCC, I had a very different life as an entrepreneur, director of business development, software sales manager, venture capitalist and strategy consultant. But my 15+ years of industry experience and my current job have one common thread: wireless. I was fortunate to have worked for pioneering companies that built the foundations for low-power mesh networking (Millennial Net) and rich mobile advertising (Crisp Media). Given the increasing importance of wireless connectivity, I suspect that this thread will continue for the rest of my career.

Despite the broad range of experiences, however, I will always consider myself first an entrepreneur. Having successfully sold my own startup, RadioSherpa, to TuneIn prior to law school, there is no better feeling than seeing your ideas become reality.